Digital Marketing & Communications Management

Union College offers the Master of Science in Digital Marketing & Communications Management (MKTC) degree for digital marketing professionals seeking to expand their education and career. The degree targets professionals in a wide range of digital marketing related industries. Coursework focuses on digital marketing issues and combines an industry focus with a key emphasis on leadership, ethics, and strategy.

To support this goal, the Weeks-Townsend Memorial Library provides students with access to information resources that support teaching and learning in MKTC. This subject guide is designed to help students navigate the resources provided to them by the library.

Below are some resources to help you get started.