Digital Marketing & Communications Management

In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension - what this means , how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role of business models in conceptions of strategy and strategizing. It also allows the demand side perspective (customers and their engagement) to become clearer, so linking academic writing more clearly to events in the digital economy. Our volume also examines business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes in particular, the critical question of how to achieve scale and scope, and the difference between social and other business models, how business models vary over the industry cycle and how different levels of management contribute to business model innovation.

reviously named A Dictionary of Computing, this bestselling dictionary has been fully revised by a team of computer specialists, making it the most up-to-date and authoritative guide to computing available.

A three-volume business reference that provides detailed, comprehensive information on a wide range of industries in every realm of American business. The work consists of more than 1,000 detailed profiles of the manufacturing and service industries.

Spans the relationships among business, ethics, and society by including numerous entries that feature broad coverage of corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment.

Reflects where business is today and conveys the trajectory of business farther into the 21st century. Provides overviews of business topics ranging from culture shock to currency hedging, political risk, offshoring, and transnational corporations.

Provides information about the inception, emergence and current status of new and established industries and business segments that are pioneering new technologies, introducing break-through marketing strategies or implementing innovative means of serving new markets. Consists of detailed profiles newer industries, such as biometrics, risk management services, satellites, specialty tourism, and others.

Chronicles the history, development and current status of the world's most lucrative and high profile industries. Each entry covers size and economic/social impact of the industry; its organization and structure; its history and development; major countries and companies involved (including rankings); size and nature of the work force; and research.

Covers numerous topics in management theories and applications, such as aggregate planning, benchmarking, logistics, diversification strategy, non-traditional work arrangements, performance measurement, productivity measures, supply chain management, and much more.

Explains how to make decisions about research design, undertake research projects in an ethical manner, interpret and draw valid inferences from data, and evaluate experiment design strategies and results.

Emphasizes an interdisciplinary and international coverage of the functions and effects of science and technology in society and culture. Each article is accompanied by a selected bibliography.