Digital Marketing & Communications Management

This episode of the Green Interview features Amy Larkin, an award-winning entrepreneur, environmental activist, and author who works with corporate executives to create more sustainable enterprises. Larkin was the founding director of Greenpeace Solutions. She now has the consulting firm Nature Means Business and she’s the author of the 2013 book Environmental Debt: The Hidden Costs of a Changing Global Economy in which she issues a clarion call for governments, businesses, and consumers to recalculate the financial contributions of the natural world—and the long-hidden costs of environmental damage.

How do company owners and managers measure the health and viability of their businesses? This program addresses that question, illustrating processes by which an entrepreneur can evaluate the performance of his or her enterprise and make decisions that will improve its future performance. Case studies spotlight business owners who speak frankly and extensively about four vital concepts: profitability, liquidity, efficiency, and stability.

This program discusses how to approach investors for funds.

Digital technology has made us smarter, faster, and more efficient. It has become the driving force of our economy—but at what cost? It’s time to ask some tough questions about America’s high-tech sector. This CNBC program does so by bringing together a panel of leaders and visionaries from the business community as well as academia and government.

How do companies tap the information locked up in the minds of their employees? The three modules of this program compare various corporate learning systems designed to increase knowledge and promote the sharing and archiving of data.

This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

In this film, Ross Campbell, CEO of RCA crisis management, advises companies on how to plan and train for worst-case scenarios. He notes how rapidly crises get out of control very fast. In certain kinds of crises, companies inevitably lose control to government authorities.

Today, a business Web site paired with a mobile app and supported by a nuanced online marketing strategy is a necessity in order to serve an increasingly technosavvy customer base. This program gives a detailed overview of how companies can create and maximize an online/mobile presence.

Technological development has brought about unprecedented means of gathering and disseminating information. But have these advancements made the protection of personal and organizational privacy virtually impossible? In this video, Damien Smith, lawyer and governance expert, illustrates why privacy systems fail and offers strategies for mitigating the risks posed by the “privacy invasion.”

The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more.

High tech is big money—as Facebook, Apple, and other digital superbrands have demonstrated so well. What factors enable technology companies to rule today’s global economy? Is it all about marketing, or are other forces at work when the latest smartphone stirs consumers into a frenzy? This program goes inside the technology industry for answers.