According to their website, "Veganuary is a non-profit organization that encourages people worldwide to try vegan for January and beyond. Millions of people have taken part in our one-month vegan pledge since 2014, and in 2024 alone more than 2,100 new vegan products and menu options were launched in our key campaign countries. Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people."
