Sports Management

Factors like industrialization and technological advancement, as well as institutions like the YMCA, facilitated the development of sports in America. Mass communication systems like television provide advertisement for sports, furthering the growth of the social institution. Experts discuss the notion of the "American Dream" and the Olympics.

This program discusses the growth and development of sport psychology, applications and techniques used in sport psychology, extrinsic and intrinsic aspects of sport participation as well as exercise. The factors that motivate athletes are examined along with common social and cognitive-behavioral theories applied by sport psychologists such as self-efficacy theory and self-determination theory.

Hard work and network building are an essential part of MBA preparation. Salary caps in sports are necessary. Buying and developing a sports team is harder than building something from nothing.

Filmed at the Kellogg School of Management at Northwestern University, this program teams up Mark Cuban, billionaire owner of the Dallas Mavericks and cofounder of Broadcast.com, and Daniel Snyder, owner of the Washington Redskins, who made his team one of the most valuable franchises in sports history. Together they discuss being an entrepreneur in the world of professional sports, while M.B.A. students and faculty ask questions about management styles, the lure of owning a sports team, and the impact of salary caps. (57 minutes)