Business

It’s no surprise that a great product or service will be overlooked without effective marketing. Yet many businesses don’t make the most of their marketing spend. In this program, Carolyn Stafford discusses ten common marketing mistakes to help businesses avoid poor or ineffective marketing activities.

Introduces viewers to the process of accounting as illustrated by a cupcake shop and a medical clinic. Sections include: Importance of Accurate Accounting, Basic Accounting Terms, Financial Reporting, Income Statements, Balance Sheets: Assets, Balance Sheets: Liabilities and Owner Equity, and Statements of Cash Flows.

This program updates the philosophy of branding, a practice that has evolved to define personal identity through a product line, a lifestyle, or simply a concept.

This ongoing case study dramatically exposes two deal-breaking pitfalls that can easily derail a merger: hidden agendas and power plays.

How do company owners and managers measure the health and viability of their businesses? This program addresses that question, illustrating processes by which an entrepreneur can evaluate the performance of his or her enterprise and make decisions that will improve its future performance. Case studies spotlight business owners who speak frankly and extensively about four vital concepts: profitability, liquidity, efficiency, and stability.

This program tells the extraordinary story of how the bottled water industry has grown from nothing to become one of the biggest success stories in the modern food and beverage industry in just 40 years.

With billboards choking cityscapes around the world, a global grassroots movement has sprouted that is uniting concerned citizens with visionary politicians, enlightened business leaders, and outraged street artists in a fight against visual pollution. This Space Available explores efforts to reclaim commercially usurped public spaces as it takes an incisive look at the differences between the Baby Boomer generation, which spawned the excess in advertising, and today’s young adults—the most marketed-to generation in history.

This Biography video takes a close look at the history of Wall Street—a world of bulls and bears, a realm of high finance and even higher hopes.