With over 100,000 titles this is our largest ebook collection. Accesses a wide range of research, reference and reading materials online. The reader can search every word in every eBook our library has, as well as search within a particular eBook. Plus, each eBook is embedded with the American Heritage Dictionary of the American Language, 4th Ed. These ebooks can be viewed online or checked out and downloaded to your computer or compatible mobile device.
A DDA (Demand Driven Acquisition) resource of nearly 45,000 Academic eBooks from a variety of disciplines.
The Science of Success by Charles G. Koch"What accounts for Koch Industries' spectacular success? Charles Koch calls it Market-Based Management: a vision that nurtures personal qualities of humility and integrity that build trust and the confidence to enhance future success through learning from failure, and a culture of thinking in terms of opportunity cost and comparative advantage for all employees."
—Vernon Smith, 2002 Nobel laureate in economics
Marketing and Management Models by Helen StrongModern business practice, especially in the field of marketing, depends on the integration of creative and analytical thinking. One of the tools in this process is the use of management models to guide business decisions. However, the inherent power of the models is only released when the people applying them have the ability to gather relevant information and interpret the relationships between the variables in the model. This book examines the role of some of the most popular management models and will help you determine when they should be applied. In addition, it suggests which models may be relevant and, more importantly, identifies the type of information needed to implement them; and also reduces the complexity of these models through a logical and systematic approach. Models recognize the impact of globalization, technology, systems thinking, and the need for an integrated approach in strategic marketing. You'll find new ones dealing with consumer engagement, gamification, supply chain management, and cultural integration. If you're a student of business and marketing, a junior market researcher, or a manager responsible for the preparation of strategic analyses prior to problem-solving and planning sessions, this book is for you!
Investment Decisions in Small Business by Martin B. SolomanHow to choose the investment that will give the best return is a problem faced by all businessmen. Yet for the small businessman in particular, the literature on capital budgeting intended to help him in his investment decisions seems not to apply to his actual situation. Here in this study, theory and practice are brought together within the context of small business. Author Martin B. Solomon Jr. compares two theoretically sound formulas -- present value and the discounted rate of return -- with simpler methods of calculating the returns on investments. The superiority of the refined methods, he points out, is practically nullified under the usual conditions of uncertainty. The primary need of the small businessman, Solomon concludes, is not for better methods of ranking alternatives but for the reservation of a portion of his time for seeking a variety of investment opportunities through the greater exercise of imagination and creativity.
Future of Post-Human Accounting by Peter BaofuIs the invention of accounting so useful that, as Charlie Munger once said, “you have to know accounting. It's the language of practical business life. It was a very useful thing to deliver to civilization. I've heard it came to civilization through Venice which of course was once the great commercial power in the Mediterranean”? (WOO 2013) This positive view on accounting can be contrasted with an opposing view by Paul Browne that “the recent [accounting] scandals have brought a new level of attention to the accounting profession as gatekeepers and custodians of social interest.” (DUM 2013) Contrary to these opposing views (and other ones as will be discussed in the book), accounting (in relation to addition and subtraction) are neither possible (or impossible) nor desirable (or undesirable) to the extent that the respective ideologues (on different sides) would like us to believe. Of course, this reexamination of different opposing views on accounting does not mean that the study of addition and subtraction is useless, or that those fields (related to accounting)—like bookkeeping, auditing, forensics, info management, finance, philosophy of accounting, accounting ethics, lean accounting, mental accounting, environmental audit, creative accounting, carbon accounting, social accounting, and so on—are unimportant. (WK 2013) In fact, neither of these extreme views is plausible. Rather, this book offers an alternative (better) way to understand the future of accounting in regard to the dialectic relationship between addition and subtraction—while learning from different approaches in the literature but without favoring any one of them (nor integrating them, since they are not necessarily compatible with each other). More specifically, this book offers a new theory (that is, the double-sided theory of accounting) to go beyond the existing approaches in a novel way and is organized in four chapters. This seminal project will fundamentally change the way that we think about accounting in relation to addition and subtraction from the combined perspectives of the mind, nature, society, and culture, with enormous implications for the human future and what I originally called its “post-human” fate.
Publication Date: 2014-01-01
Accounting for Value by Stephen H. PenmanAccounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book's novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance—the cost-of-capital, the CAPM, and discounted cash flow analysis—Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a'cost-of-capital,'which often frustrates the application of modern valuation techniques. Accounting for value recasts'value'versus'growth'investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.
Achieving Success in Nonprofit Organizations by Timothy J. Kloppenborg; Laurence J. LaningThis book is an essential tool to help you grow with your nonprofit organization. Whether you are an executive director, manager, board member, pastor, or key volunteer, the details here will help you achieve so much more. The four overarching areas of what the authors term a “virtuous cycle in nonprofit organization success”—living the mission, making good decisions, getting things done, developing your team—emerged from literature searches, focus groups, and surveys to discover objectively what critical skills and knowledge are most useful to leaders of nonprofit organizations. Inside, experts contribute individual chapters in each of these four areas. This book can be used as a reference for specific skills and knowledge in any of these areas. It can also be used as a text since it covers 16 specific chapters within the four major sections and each chapter has a major case study, assessment questions, and summaries of key concepts.
Publication Date: 2014-02-15
Leading Edge Marketing by Veronica A. WilliamsThis book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits…with integrity. It is a comprehensive guide to deliver a winning solution—from concept to profit.
Publication Date: 2014-03-15
The relentless pursuit of success by Yu MinghongCaptures the essence of Yu Minghong's personal philosophy towards life and business. Illustrates the lessons he has learned in life and how he has applied them to his corporate success in modern China.